It is not only governments and the European Commission, or civil society organisations who worry about the demographic challenge in Europe. The private sector is also getting anxious about how they will attract and retain qualified workforce in the future. If we look closer, there are some staggering figures. According to the Municipality in Thüringen, by 2030 there will be 400.000 less people living in the city. Yes, this is not a typo. So as we can imagine, businesses and employers implanted in Thüringen are looking to find ways, beyond the usual measures to make their companies as attractive as possible for employees.
With the rise in female employment, and the changing attitude of young fathers towards their involvement in the education and parenting of their children, for employees between 25-39 years old a family-friendly workplace is as, if not more important than the salary.
The German Federal Ministry of Family Affairs, Senior Citizens, Women and Youth coordinates a network called “Erfolgsfaktor Familie”, roughly translated as Success factor family, is the grouping of now over 4500 German, or Germany based international companies, who in varying degrees implement family friendly measures. The active network organised a company seminar on company childcare measures in Berlin on the 22nd May. It was very interesting to see how small, family businesses and also big multinationals do something about the lack of childcare facilities, and they exchanged their ideas and practices.